![]() Whistle focuses on sports and entertainment content, but the new Crooked show revolves around the “intersection of sports and culture,” touching on topics like systemic racism and pay inequities in sports, Sides said.įrom an ad buyer perspective, the challenge may be “understanding the viewership” of the show, said Clair Bergam, associate media director at Media Kitchen. “ALL CAPS NBA” is different from the type of content Whistle would produce on its own. For example, Concepcion was featured in an episode of Whistle’s series on NBA trading cards, called Card Clout - “a perfect example of something borne out of this Snapchat partnership, but beneficial for both” companies, Kenly said. Other new programs are currently in production, such as Whistle videos featuring Crooked Media’s talent and other co-distribution and co-production opportunities. This is the “first of many” iterations of the deal between the two companies, according to Kenly. The YouTube channel that houses “ALL CAPS NBA” and video content from “Takeline” currently has 20,500 YouTube subscribers.Ĭrooked is “looking for expanded reach, and we are looking for content that resonates with this generation,” said Tyler Kenly, Whistle’s vp of media, referring to Gen Z and millennials, which make up the majority of Whistle’s social audience. “ALL CAPS NBA” launched mid-March, at the same time as “Takeline,” a Crooked Media podcast hosted by Jason Concepcion - also the host of “ALL CAPS NBA” - and former WNBA champion Renee Montgomery. Specifically, Whistle will cut three- to five-minute-long variations of the 15- to 20-minute-long, full-length YouTube episodes. But Whistle will be responsible for producing the Snapchat versions of Crooked’s show. “ALL CAPS NBA” will have its own Snapchat Discover channel, which will feature the show’s branding, not Whistle’s. Crooked Media receives, on average, 1.9 million monthly viewers across its two Snapchat shows, “Keep It” and “Pod Save America,” according to a company spokesperson. Team Whistle had 25.5 million viewers on Snapchat in May 2021, across 20 active shows and 19 channels on the platform, according to the company. The deal allows Crooked Media to “work smarter, not harder, by partnering with someone already doing something successfully and effectively” on Snap, said Ryan Sides, vp of digital strategy at Crooked Media. It’s unclear whether that includes ad-supported programming, and if so, which team would be responsible for overseeing it. ![]() Neither company provided additional details. Whistle and Crooked will have a revenue share model on the content distribution on Snapchat.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |